- Brand Synthesis to capture Brand Personality and Core Purpose
- Translate Brand Platform into Identity Exploration
- Extend through Business Systems and Collateral
WeVideo sought to leverage a ripe market in social video sharing to introduce a new tool around collaborative video creation. This tool, in development and use for years in Europe’s education market was well positioned to launch on the broader WWW as a break-through tool bringing to video what instagram brought to pictures.
BAT was engaged to help capture this vision through our Brand Synthesis process and explore it’s manifestation in an Identity and business systems framework.