- Visually represent the feeling of the brand
- Create better opportunities for consumer engagement
- Craft a re-usable website template that “feels” different across each winery property
For the Prisoner, Faust and Huneeus brands – BAT was challenged to craft a re-usable “theme” that could easily capture the key elements needed across different winery websites while feeling unique and customized to each one.
The result was a flexible website architecture that could quickly adapt to the unique visual and brand experience of each unique property.