DisclosureNet Brand Synthesis

March 1, 2012

The goal, through two days of intensive sessions with the executive and marketing teams was to align the leadership in a clear ans shared understanding of the market opportunity, the target audience, the core offering, and the brand, core vision, and core promise. The end result was a robust brand platform to anchor the communications strategy and guide marketing efforts.

eSentire Brand Synthesis, Design and Consulting

October 15, 2011

BAT was engaged shortly after the hiring of a new CEO to facilitate a series of meetings aligning the core executive team and to lay the foundation for business expansion.

Healthline Interactive Widget

September 13, 2011

Healthline acquired video and textual content, and utilized BAT’s guidance in crafting an interactive experience that was both intuitive and easy to use for the target audience. Through multiple rounds of concept, design and testing, BAT crafted a simple to use interactive application framework that provided both an immediate solution and an extensible framework for future use as a self-diagnostic tool for other diseases.

Baynote Campaign Creative

August 11, 2011

Tasked with creating analogies that spoke to life on the web without Baynote, BAT had a lot of fun providing concepts that grabbed consumer attention while staying true to the principals of the brand.

Eloqua – Digital Body Language & The Revenue Engine

March 18, 2011

Subsequent to BAT’s brand and marketing strategy engagements with Eloqua, we we’re engaged by Eloqua’s founder and CTO to design the art for his books, Digital Body Language, and the follow-up The Revenue Engine.