The goal, through two days of intensive sessions with the executive and marketing teams was to align the leadership in a clear ans shared understanding of the market opportunity, the target audience, the core offering, and the brand, core vision, and core promise. The end result was a robust brand platform to anchor the communications strategy and guide marketing efforts.
Healthline acquired video and textual content, and utilized BAT’s guidance in crafting an interactive experience that was both intuitive and easy to use for the target audience. Through multiple rounds of concept, design and testing, BAT crafted a simple to use interactive application framework that provided both an immediate solution and an extensible framework for future use as a self-diagnostic tool for other diseases.
Subsequent to BAT’s brand and marketing strategy engagements with Eloqua, we we’re engaged by Eloqua’s founder and CTO to design the art for his books, Digital Body Language, and the follow-up The Revenue Engine.