- Position Suisun Valley as an authentic alternative to Napa Valley
- Provide a marketing platform for members
- Create and easy-to-update website and CMS platform
Suisun Valley had long been a grape-growing and agricultural region of family farmers. While many top wineries from throughout California purchased grapes from the region, the last decade had seen a proliferation of brands seeking to establish an AVA tradition of their own. BAT was engaged to help the Suisun Valley Vintners and Growers Association put the valley on the map as a consumer destination.
The goal was to redesign their existing website to attract greater visitation, sell more product and become a viable alternative for Northern California tourists seeking an authentic winery and agricultural experience. BAT engaged the marketing committee of the SVVGA in an abbreviated Brand Synthesis® exercise to capture the essence of the Valley and translate that into an identity system, map, website, brochure and email program designed to encourage visitation and improve the valley’s reputation as a destination wine-tasting experience.
The new identity, brochure and website helped the membership present a unified, authentic brand to the tourism industry, loyal patrons and new visitors. The website provided new channels for the association membership to establish a high-quality collective web presence with minimal investment and offered a great degree of ease of use for a community largely unfamiliar with technology. Ultimately the project succeeded on every front – providing a new face for Suisun Valley.