- Information Architecture – sitemap, wireframes and interaction design
- Visual Design – capture the essence of the brand in UI and campaign elements
- Technical Consulting – provide direction on functionality and infrastructure requirements
The founders of MedTech Health, a community and content driven website focused on medical-devices, engaged BAT to help realize their vision for a new kind of consumer-oriented website in the medical space – one driven by video and community interaction to help inform everyday people about the benefits and risks associated with various medical devices and alternative treatments.
Leveraging the messaging platform developed during the Brand Synthesis process, BAT designed all aspects of the website interaction including community tools, content libraries, and admin processes – as well as the fluffy campaign stuff. The end-result is a comprehensive website providing the best single source for medical device related information on the web.