A year after initially engaging with Lenovo’s North American Relationship Management team to develop Account Based marketing strategies, BAT continues to work with the team on the long-term implementation of those strategies across marketing channels and through their three key verticals – Enterprise, Education and Government.
While continually evaluating and refining strategies around Account Based marketing, daily activities have shifted to focus on the roll-out of ABM through detailed and rich tactics including:
- Website optimization
- Collaborative campaign creation
- Refinement of content best practices
- Program performance evaluation
- Process design and facilitation
- Technology evaluation and planning