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Lenovo NA RM Brand Acceleration

A year after initially engaging with Lenovo’s North American Relationship Management team to develop Account Based marketing strategies, BAT continues to work with the team on the long-term implementation of those strategies across marketing channels and through their three key verticals – Enterprise, Education and Government.

While continually evaluating and refining strategies around Account Based marketing, daily activities have shifted to focus on the roll-out of ABM through detailed and rich tactics including:

  • Website optimization
  • Collaborative campaign creation
  • Refinement of content best practices
  • Program performance evaluation
  • Process design and facilitation
  • Technology evaluation and planning



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