Lenovo NA RM Account Based Marketing Focus

Following Brand Synthesis, Lenovo’s NA RM team engaged in BAT’s Brand Activation process to further develop strategies to incorporate Account Based marketing across their go-to-market channels and through three key verticals.

In this capacity, BAT is partnering with ¬†Lenovo’s internal and external agency resources to evaluate current programs and campaigns, facilitate the development of target audience and campaign frameworks, develop content creation processes and evaluate marketing best practices and technologies to support a broad, deep and long-term commitment to holistic Account Based marketing practices.



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