- Design an interactive experience to explore the winery
- Integrate an interactive video usable on or off-line
- Create a flexible tool that can be updated
BAT was engaged to create an interactive map experience akin to the Google Earth interface, that would allow users to explore details of the wineries two vineyards. BAT captured the essence of the winery brand in designing and developing the interactive tool that engaged users as though they were ‘on the ground,’ allowing them to experience the terrain while learning about the unique elements of the vineyards through pop-up details and integrated videos.
This experience was designed to operate online, locally on offline laptops and on tablet devices – as a sales tool in a variety of situations and locations.