- Website design reflective of the brand personality
- Provide natural access to social media engagement
- Create a brand-centric community experience
BAT was engaged to design and build a website reflective of the strong brand personality, that also provided a compelling access point for consumers to engage with the brand and each other.
Tangentially, BAT was challenged to craft a website “theme” that could be utilized across various website properties, yet provide an engagement that uniquely captures the brand look and feel – creating a series of related but visually quite different, website experiences.