- Advance the brand reputation
- Generate direct sales
- Provide integrated marketing programs
Hot Lava Systems was a small business delivering a niche product – 4 and 6 port NIC cards – to hardware manufacturers and hosting providers, The company had maintained a steady business for nearly five years but was ready for growth.
BAT engaged directly with the founder/owner in an accelerated Brand Synthesis® process to inform a new messaging platform, identity, tradeshow graphics and website – all within a 60 day period.
In the first 30 days after launch the client logged product orders totaling nearly the entire production for the previous year.