- Design and Develop App-Like Diagnostic Widget
- Evaluate Content and Interaction Strategies
- Integrate Complex Algorithm
Healthline, a long-standing BAT client, sought to build an interactive online application to help patients diagnosed with Multiple Sclerosis individually monitor and assess the progress of their disease in coordination with their doctors.
Healthline acquired video and textual content, and utilized BAT’s guidance in crafting an interactive experience that was both intuitive and easy to use for the target audience. Through multiple rounds of concept, design and testing, BAT crafted a simple to use interactive application framework that provided both an immediate solution and an extensible framework for future use as a self-diagnostic tool for other diseases.