- Utilize Brand Synthesis to craft a core Brand Platform
- Harness the Platform to craft a B2B go-to-market strategy
- Create sales and marketing tools: website, info-graphics, deck
Healthline, the leading source for health-related content online, engaged BAT to formalize their B2B go-to-market strategy through the establishment of a strong brand platform, segmented messaging, and the development of key marketing tools.
BAT worked closely with Healthline’s executive team to build a cohesive framework that captured the value of their diverse offerings, to craft positioning statements that provided reasons to buy for each of the core audiences, and in the design and development of a complete set of marketing tools including a robust CMS-driven website, information graphics, slide deck and case study templates.