- Refine and supplement the new website design
- Support comprehensive marketing efforts
- On-demand marketing support
Foundation Source was in the midst of dramatically ramping up their marketing activities with a 2 person team responsible for leading an Eloqua integration, launching a new website, and developing a comprehensive set of new strategies, tactics and materials to drive lead generation and revenue. BAT was initially engaged to evaluate the draft website design and help in reconciling industry best practices with the unique needs and expectations of their constituency.
Working with key internal and external stakeholders BAT guided the client through a revised information design, site map, visual design and development of the final site. In parallel with the website design and development, BAT collaborated with marketing in developing a series of marketing strategies for presentation to the executive team and board including SEM/SEO analysis, lead generation strategies, nurturing programs, and tactical email and landing page programs.
The new website combined with a comprehensive set of marketing strategies positioned the client for dramatically improved performance in mead generation, client retention, and client growth.