eSite’s Trip2Trade Product Launch

Following a rigorous Brand Synthesis exercise, eSite has engaged BAT on a long-term consulting assignment to lead the launch of their new location analytics product – Trip2Trade. BAT’s Chris Harmon will act as a virtual CMO through the launch and growth of this product and will be supported by Maggie Harmon who will provide operational direction to eSite throughout the process to ensure brand consistency and the development of a strong foundation to support rapid market penetration. Look for product launch in Q1 of 2014, with a public unveiling at ReCon 2014.

Comments ( 0 )