- Align the executive team around a strong brand platform
- Identify opportunities for growth
- Craft visual representation of the brand through identity and website design
BAT was engaged shortly after the hiring of a new CEO to facilitate a series of meetings aligning the core executive team and to lay the foundation for business expansion. Starting with Brand Synthesis® BAT provided a framework for aligning the team around a strong brand platform that also poised the company for further investment and growth. BAT provided an extensive identity exploration, as well as website design to provide direction for the visual realization of the brand.