- Simple and accessible graphics
- Connecting the value proposition to the audience need
- Crafting a set of graphics that can be harnessed across mediums
Subsequent to the Brand Synthesis engagement with Eloqua, BAT was tasked with capturing Eloqua’s value proposition in a series of infographics for use in the sales deck and on the website.
While the category of infographics has become flooded with the pervasive poster length features that highlight arcane bits of information – the original practice of infographic design was built around the promise of utilizing simple visuals to explain complex ideas.
The family of infographics BAT crafted sought to communicate to a largely “greenfield” marketing audience the concepts behind Marketing Automation, and the powerful suite of tools they were empowered with by Eloqua.