- Brand Synthesis
- Identity Design
Most start-ups we work with are in the tech space – in this case BAT had the opportunity to work with a start-up winery. The challenge: help three business executives with no winery experience between them, hatch a luxury brand in Sacramento Delta, that could sell wine at $20-40 per bottle.
The engagement incorporated Brand Synthesis input sessions, extensive site visits, a little bit of drinking, and lots of strategic creative thinking.
The result was a beautiful brand framework to form the foundations for the birth of this brand.