- Define the brand
- Educate and align the team
- Create a usable platform for extended marketing efforts
DisclosureNet had been quietly growing for nearly a decade and decided to make a dramatic shift to foster accelerated expansion. They were in the midst of tripling the size of the sales and marketing team when they engaged BAT in Brand Synthesis.
The goal, through two days of intensive sessions with the executive and marketing teams was to align the leadership in a clear ans shared understanding of the market opportunity, the target audience, the core offering, and the brand, core vision, and core promise. The end result was a robust brand platform to anchor the communications strategy and guide marketing efforts.