- Drive Pipeline With Revised Brand Platform and Positioning
- Craft Intuitive Lead-Gen Oriented Website
- Capturing Essence of Brand Through Iconography and Imagery
Conversive drives personalization into chat with a predictive chat engine that identifies users, provides them instant answers to the questions they have, and dynamically empowers customer service representatives to answer the most difficult questions through a robust and intelligent content-management system. In 2009 Conversive launched a concerted effort to revamp their product offering, reposition their brand, and establish greater traction within their category.
BAT was engaged to focus the messaging, capture the brand’s personality and launch a new more intuitive and conversion oriented website experience. Starting with Brand Synthesis®, BAT helped Conversive to segment their buying audience, develop targeted messaging platforms, and develop a robust set of imagery, icons, information graphics and copy to populate the website and collateral elements.