Callidus Brand Synthesis, Website and Campaigns

  • Align the core team around a messaging platform
  • Increase lead generation and improve lead quality
  • Advance the brand reputation


BAT was engaged while Callidus was transforming their offering from traditional software to SaaS, and seeking to retain a leadership position in an increasingly crowded category. We worked with the 12 person marketing team in a one-day Brand Synthesis® to align their vision, identify the core brand attributes, and focus the brand promise.

BAT guided a website design redesign, campaign direction and extensive technology integration that lead to dramatic improvement in Q4 lead generation and end of year sales.

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