- Striking visual metaphor
- Engaging language
- Capture the fun and daring personality established in Brand Synthesis
Following our Brand Synthesis® work, Baynote engaged BAT to develop several campaign concepts for use at trade shows and in print. Tasked with creating analogies that spoke to life on the web without Baynote, BAT had a lot of fun providing concepts that grabbed consumer attention while staying true to the principals of the brand.