As founder and principal at theBATstudio Chris leverages nearly two decades of expertise in the interaction of Brand, Art and Technology to provide consulting services directed by, and designed to realize tangible business objectives. Chris is a globally recognized leader in brand strategy, regularly speaking at conferences throughout the world and providing instruction through preeminent digital programs.
theBATstudio is built on Chris’ Brand Synthesis® methodology that provides the foundation for every engagement. The word synthesis reflects his belief that most organizations already have the key ingredients needed to develop compelling, cross-channel brand communications – they just require a little guidance in identifying and leveraging their knowledge and assets. In addition to his extensive client list with theBATstudio, Chris has helped brands including Robert Mondavi, Kendall Jackson, Tibco, SuccessFactors, Eloqua and the California Association of Realtors in crafting new approaches to their brand communications.
Over the course of his career Chris has honed and refined his understanding of brand, design, advertising and interactive while working with leading agencies as CEO, Group Account Director, and Business Development Director. His extensive experience includes engagements with Sony, AOL, Paramount Pictures, Disney, LeapFrog, McAfee, HP, EA, Eidos Interactive, Sega, Nike, Reebok, Puma, Pony, the NBA and the NFL, Airwalk, Rocket Dog, Columbia Sportwear, Mountain Hardwear, Phat Farm, Boston Scientific and many others. In every project Chris leads a unique, client-centric effort that produces dramatic and enduring results.
Chris is passionate about spending time with his family, engaging in snow and water sports, debating politics and fuming about the state of public schools. He is an active member of his community, a coach for his children’s sports teams and an advocate for education reform. On weekends you’ll find him outdoors, spending time with the family, or enjoying a good piece of historical fiction. He recently took up surfing – but still hears bone-quaking music every time he gets deeper than shoulder height in the red-triangle’s frigid waters. He has a BA from UC Davis and has completed graduate studies at the Stanford Graduate School of Business and San Jose State University.
Maggie joined theBATstudio as a partner in 2009 after over a decade of work consulting with individuals and organizations in a variety of capacities. She started her career as a legal generalist working in both litigation and transactional matters, developing particular expertise in the business and employment arena. She has worked independently, as associate counsel, and as general counsel for a number of organizations providing services that bring together a practical understanding of the day-to-day operational needs of running a business and managing a brand, with the complex constraints that impact business goals.
At theBATstudio Maggie draws on her expertise in operations, leadership coaching and linguistic strategy to work with clients on understanding the core elements required in practically meeting their goals, while focusing on the specific organizational needs in managing their organization and reaching their target. Through her experience in working with a variety of organizational types and structures, she brings unique insight to the human component of strategic brand management; drawing on her knowledge of socio-linguistic theory she provides important understanding to communications planning. She speaks globally on operational brand strategy, providing practical consultation on how to optimize personal, profession and organizational goal achievement.
Maggie has published several pieces on a variety of topics from parenting to work-place reform, cognitive linguistic development to family pet management; she is actively involved in her community, and volunteers with organizations that support at-risk populations. She lives in the Oakland hills with her husband, two children, two dogs and two cats, is usually reading two or three books at a time, and enjoys hiking in the East Bay Regional Parks.
Maggie is a graduate of the University of California at Davis, Santa Clara University School of Law, and the Stanford Graduate School of Business.